Strategic Advisory
Retainer and project engagements for companies entering new markets. Feasibility studies, partner mapping, operational playbooks. Written deliverables, defined scope, professional standards.
Read moreCross-border strategy between Europe, the US, and Latin America.
A boutique advisory firm with deep operational experience in Paraguay and the broader Mercosur region. We help founders and small-to-mid-sized companies enter new markets, structure cross-border partnerships, and operate with confidence in unfamiliar jurisdictions.
What we do
Three service lines, one practice.
Each is delivered under a written Statement of Work with defined deliverables, timelines, and fees.
Market Intelligence
Country briefings, monthly intelligence reports, and custom research on Latin American markets. Published on a recurring schedule. Subscription and single-purchase formats available.
Read moreCross-Border Advisory
Mirror engagements for US-based companies expanding into European markets and for European companies entering the US. Practical guidance on operational setup, partner selection, and market dynamics - without the regulated overlap of legal or tax work.
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Why Asunción Trade & Consulting
We sit between the firms that don’t know the region and the consultants who don’t know your business.
- 01
Operational depth, not generalist consulting.
Our work begins where market-research firms stop - at the practical questions of how a business actually operates across borders.
- 02
Regional expertise that's hard to find.
The Paraguay and Mercosur markets are underserved by global consulting firms. We've built our practice around the gap.
- 03
Written, scoped deliverables.
Every engagement begins with a written Statement of Work and ends with a written deliverable. No vague hours, no open-ended retainers without a defined output.
Recent insights
Briefings and analysis.
A founder's checklist for evaluating market entry into Paraguay
Most market-entry decisions about Paraguay fail at the first checklist item, not because the answer is wrong, but because the question is wrong. A strategic checklist for evaluating whether the country fits your operating model before you commit attention.
Read briefingThe Mercosur trade corridor: what European exporters should understand
Mercosur is described in European boardrooms in a way that bears only loose resemblance to how it functions on the ground. A practical orientation for European exporters considering whether the bloc deserves serious commercial attention.
Read briefingBefore the first trip to Asunción: what strategic founders prepare
The first trip a European founder takes to Asunción is the most consequential strategic moment in their Latin American market entry. What gets learned, or missed, in that week shapes the next eighteen months. A practitioner's view of how to prepare.
Read briefingEngage
Considering a market entry, an operational expansion, or a research engagement?
Send us a message - no obligation, no fee. Every engagement begins with a free 30-minute introductory call. Or email us directly at hello@asunciontradeandconsulting.com.